PartnerStack Review: Is It Worth It?

PartnerStack is a B2B partner relationship management platform for SaaS products and it helps companies manage and grow their business partnerships.

As the most popular partner relationship management platform for the SaaS industry, PartnerStack boasts over 80,000 active partners and 500+ SaaS programs.

This review looks at what PartnerStack offers for different businesses and product marketers. As well as how it might help you to make some money.

What Is PartnerStack?

PartnerStack is a Partner Relationship Management (PRM) platform dedicated specifically to B2B Software-As-A-Service (SaaS) products. In other words, it is an affiliate network for B2B SaaS products.

A partner relationship management platform makes it easy to find and cultivate business partnerships by providing the necessary tools to make those processes easier.

B2B (Business-2-Business) SaaS products are software applications used by businesses for various tasks, including accounting, productivity, customer and project management, etc. They are mostly cloud-based and the companies usually pay recurring monthly or yearly fees to access the service.

PartnerStack makes it easy for such B2B SaaS vendors to find publishers, bloggers, and influencers to help them market their products. These publishers, in turn, find top brands to work with through PartnerStack, and thereby improve their incomes.

The platform currently lists over 500 B2B SaaS companies and 80,000+ active promotion partners.

PartnerStack Features

To be a useful PRM platform specifically for B2B SaaS products, PartnerStack comes loaded with highly useful features that make its users’ lives easier while boosting their productivity.

1. Partner Marketing

PartnerStack makes it easy to build powerful B2B partnerships in the SaaS market that either drive more sales for your products or produce more income for your marketing efforts. As the world’s largest such network, PartnerStack has recorded over $390 million in partner-driven annual sales volume, with over $45 million paid annually in commissions to partners.

Partners are paid to drive deals that pass through the platform and that are registered according to the agreed metrics. These metrics can include one-time actions like cost per click, cost per lead, and cost per action, as well as subscription payments that can earn recurring income for the promoting partner.

2. Multi-Channel Marketing

Marketing campaigns can become increasingly challenging when activities scale. So, having a well-laid-out system to manage your product’s multi-channel marketing simply can be a great help.

PartnerStack enables any SaaS vendor to manage affiliates, influencers, and brand ambassadors from a single interface that is intuitive and automates as much as possible. You can also drive qualified leads through referral partner channels such as existing customers, agencies, and consultants.

Finally, reseller channels further allow you to empower reseller partners who can manage and process entire sales processes on their own and submit the final deals to you.

3. Partner Onboarding & Training

While PartnerStack can promote a SaaS program to thousands of active partners who may want to take part in promoting it for you, the platform does not end there.

PartnerStack takes things further by making it easy for you to create customized and automated onboarding journeys for all the different partner types that you will be working with to provide them with all the information, training, and resources that they may need to work with you.

4. Tracking & Analytics

The core of most affiliate network platforms is the tracking of traffic and related analytics. PartnerStack gives the vendor a 360-degree view of his partners’ performances with unique referral links. It also allows the partners to create custom links and custom forms to capture information, as well as to update deals and deal stages.

PartnerStack also allows you as a vendor to connect with your CRM of choice, build automation into your business process, create custom fields, and work with your partners from the comfort of your favorite CRM.

5. Easy Payments

From affiliate commissions to referral fees and sales percentages, the ability to pay your partners the right amount at the right time can make or break your business. PartnerStack makes this process easy – no matter how many partners you have.

The platform computes and processes all your partner payments automatically each month. So, all you need to do is review the rewards and dispatch payments in their preferred currency and payment method with a single invoice.

The system is so flexible, that you can always tweak your rewards structure to fit any flat or percentage-based rewards for all partners or partner groups.

6. User-friendly Interface

A simple, clean, and easy-to-understand user interface makes PartnerStack a high-productivity tool and ROI driver for brand vendors and partners.

PartnerStack Benefits

Having plenty of helpful features is one thing, but how do those features benefit the user? Here are some of the many benefits that you can expect from using PartnerStack.

• Manage Relationships Better: Having all the data and resources you need to make decisions and run your marketing activities in one place, makes it easier to manage your business relationships. You get a full overview and access to the right tools at your fingertips.
• Improved Revenue & ROI: PartnerStack can help SaaS vendors increase their overall revenue by improving partner onboarding and training, as well as by providing a flexible and scalable platform that enables more traffic, lead generation, and successful deals.
• Faster Growth: The PartnerStack platform is designed to scale operations with ease while allowing for optimizations that maximize ROI. Having a tried and tested platform that allows you to move forward without thinking about technical capacities helps any business leverage and maximize all resources.
• Connect With Top Brands: PartnerStack has helped over 500 SaaS vendors since 2015 to connect with and leverage top brand names for the best marketing results. Over 800,000 partners are available on the PartnerStack marketplace. From business tool developers to accounting, funding, marketing, and other industries. PartnerStack makes it easy to connect and work with new partners in the SaaS industry.

You can speak with PartnerStack for a free evaluation.

How PartnerStack Works

There are two parts of the PartnerStack platform, so how it should work for you depends on what you want from the system, or rather, how you approach it. Its two user groups are vendors and publishers, and here is how it works for each group.

For Vendors:

Vendors are SaaS product owners who want to market their services through partners on PartnerStack. For vendors, the process is as follows.

1. Recruit: PartnerStack makes it easy to reach out and connect with partners by promoting your brand to its 80,000+ active partners.
2. Activate: This is the onboarding process of empowering your partners with the knowledge and tools they need to succeed.
3. Optimize: Assess performance and optimize your program.
4. Track: Monitor your partner’s performance down to each transaction.
5. Reward: Pay your partners automatically each month with little stress.

For Publishers:

Publishers on the platform can be influencers, bloggers, software developers, and any other type of marketer who can get a sale for SaaS products. The process is as follows:

1. Register: First, register for free on the platform.
2. Apply: Find programs to promote and apply to join.
3. Promote: Promote the programs you are accepted in.
4. Earn: Get your payments each month from the platform.

Pricing & Fees

PartnerStack is free to register for businesses looking to promote programs on the platform. And if you are successful, you will even make money from the platform.

Product vendors, on the other hand, have the opportunity to create a plan that is tailored to their unique growth requirements. And these customized plans come with custom pricing. So, there is no fixed pricing plan on PartnerStack.

Program Directory

Marketers and affiliates looking to make some money can check out the PartnerStack Program directory to see what’s available and how much you stand to make.

You can browse the marketplace by category or perform advanced searches. The categories include accounting, development, e-commerce, productivity, sales, security, marketing, and so on.

Sample programs on the platform include:

1. Quartile with 20% earnings on 1st-year revenue
2. Reclaim.ai with $0.25 per sign-up and 25% for 1st-year subscription
3. Reply.io with 15% on all first-year sales
4. Spark Hire with a 15% commission of 1st-year subscriptions
5. Wistia with 20% revenue sharing
6. Boast with $500 for every signed client
7. SelectFew with up to $500 per signup
8. SimplePractice with $100 per referral
9. Campaigner with $350 CPA
10. Neo.Tax with $200 for every qualified referral

Frequently Asked Questions

Here are some frequently asked questions about PartnerStack and its benefits to the SaaS industry.

Q: Which type of companies use PartnerStack?

A: PartnerStack is designed for business-to-business SaaS product vendors and anyone or company that can promote them.

Q: What are the benefits of using PartnerStack?

A: The benefits of using PartnerStack are many, and they include having all the right tools in the right place and getting access to publishers, who are ready to market your products for you. For publishers and influencers, it offers access to top brands and the ability to earn more.

Q: Does PartnerStack provide partner-tracking features?

A: Yes, it does. So, you know who’s bringing customers, and how many.

Q: How do you get paid on PartnerStack?

A: The platform offers a lot of payment options for publishers, including PayPal, Stripe, and direct deposits. 

Q: How long does it take to withdraw money on PartnerStack?

A: You can withdraw your earnings above $5 from PartnerStack and the platform needs a 5-day processing period to send it to you.

Conclusion

We have reached the end of this PartnerStack platform review and you have seen its many features and what you stand to benefit from it – either as a vendor or a publisher.
Whether or not you decide to use the platform though, is up to you. Because you alone know your business needs. You can find more information for publishers here and for vendors here.