10 Best CRM Software for 2024

Not sure which customer relationship management software is best for your business? Read on as we look at the top 10 offers out there.

Customer Relationship Management (CRM) software makes it easy to develop and maintain better relationships with your customers, by keeping your business data and processes organized.

Most CRM systems also automate your business processes, so you can free up valuable time and increase your productivity. They have also gone cloud-based, making it easier to access your data securely from around the world.

This list of the top 10 CRM offers below looks at the unique features of each service. So you can more easily make the best choice for your business.

Top 10 CRM Software

NameKey FeaturePrice
1. HubSpotVery user-friendly and best overallFree / $50 per month
2.SalesforcePerfect for IT experts$25 per month per user
3.Drip CRMMarketing automationFree trial / $49 per month
4.Zoho CRMSmall business marketingFree / $12 per month per user
5.Active CampaignEmail Marketing$15 per month
6. Insightly CRMGmail and G-suite marketingFree / $29 per month per user
7.Keap CRMEasy sales and marketing for small businesses$79 per month
8. Freshworks CRMFor all business sizes$12 per month per user
9. Less AnnoyingEfficient and AffordableFree trial / $15 per month per user
10.Apptivo CRMSmall Business OrientedFree / $10 per month per user

1. HubSpot

hubspot crm

With over 95,000 customers in over 120 countries, Hubspot is a complete software solution for marketing, sales, and customer management, perfect for beginners.

Hubspot offers free and paid subscriptions, and they range from starter packages to enterprise solutions. The free tools are basic but effective and include CRM, marketing, sales, and service tools.

Combined, they focus on generating leads, turning those leads into customers, and then understanding and managing the converted customers. You can either get the individual modules you need or you can also combine them in bundles.

HubSpot’s free option is impressive because it lets you add unlimited users and contacts, plus there is no trial period or time limits whatsoever. Finally, if you are new to marketing, you will also appreciate their extensive library of training materials and videos.

2. Salesforce


Salesforce is another top name in the customer relationship management (CRM) field, although it is more suited to larger corporations with dedicated IT experts.

It offers an intelligent marketing system that enables you to take your leads through a customized conversion experience using all sorts of media, including email, social media, online ads, and even SMS texts.

Salesforce offers three tiers of CRM service and they include the Essentials, which starts from 25 Euros per month and is the perfect solution for small businesses. There is also the Professional package at 75 euros, and the Enterprise solutions, which even costs more.

One downside to Salesforce is the lack of a free version. They offer trial-versions anyway and their system is also tried and tested, so you either want it or not.

3. Drip CRM

Drip CRM

If all you want is an easy-to-use marketing system that also helps you manage your customers, then you may want to check out the Drip CRM.

Drip makes marketing easy by making its marketing tools easy to use, customize, and automate. Plus, this is all at scale. You can segment your lists, track customer conversions, design email campaigns on the fly, plus many other advanced features.

It comes with a 14-day free trial, after which it costs $49 a month. This price includes unlimited emails, customer support, and native integration with many online services to help boost your revenue.

4. Zoho CRM

Zoho CRM

Many small businesses will appreciate the feature-rich and relatively affordable cloud-based Zoho CRM. It offers everything a growing business needs in a clean and modern layout.

You get automated and optimized workflows, leads, contacts, and deals management, with personalized customer journeys to set your business aside from the competition.

The Zoho CRM Free Edition offers free access for up to 3 users. Else, there are paid subscriptions that start from $12 and go from Standard to Professional, Enterprise, and the Ultimate Zoho package.

Zoho includes every module your business could ever need, even as distributed teams working online. There are over 40 integrated applications, including CRM, IT, and finance management, as well as automation and HR tools.

Plus, you can also order custom solutions if you need one.

5. Active Campaign

Active Campaign

Active Campaign is a valuable tool that does away with mundane sales and marketing tasks while helping email marketers sell more.

It lets you nurture your leads automatically, update your workflow, and notify your team of any updates. The entire system is cloud-based and it even lets you connect from any email provider, such as Outlook or Gmail.

Then there is integration with over 300 sales tools like Zendesk, plus there is sales reporting, segmentation, task assignments, and deal updates.

6. Insightly CRM

Insightly CRM

The Insightly CRM focuses on helping small to medium-sized businesses build stronger relationships with their customers. For this, they provide process automation and complete lead management, which includes reports for more efficiency.

Insightly is an extensive suite packed with many features, but you can get a limited free version to see if you like it. Then the paid versions begin from $29 and go up to $99 for Enterprise users.

Some of its major features include native integration with over 250 other business apps including Gmail, a programmable API for more tech-oriented people, and its customizable dashboards and insight cards.

7. Keap CRM

Keap CRM

Small businesses with the need for a simple but effective CRM will appreciate the Keap system. It offers everything you need to manage customers in a simple and easy to understand interface.

In addition to basic CRM, Keap also offers process automation, sales pipelines, appointments, invoices, quotes, and even landing pages with analytics and A/B testing.

This CRM is equally good for businesses in different fields, and its accounts are available in three levels costing from $79 to 199. The downside is the lack of free accounts, but they come with free trials and you also get 1:1 coaching to guide and help you make the most of the system.

8. Freshworks CRM (Formerly Freshsales)

Freshworks CRM

Formerly known as Freshsales, the Freshworks CRM is a scalable system that works great for companies of all sizes. It is also a Freemium offer, with accounts ranging from free to $12 and $79.

The major benefit of using Freshworks, however, lies in its AI (Artificial Intelligence) features. The system uses advanced AI functions to find leads that are more likely to convert, to start or continue a conversation with a customer, and to reach other more profitable business decisions.

This results in lower operating costs and a quicker ROI realization than with other CRM systems that have little or no AI assistance.

9. Less Annoying

Less Annoying CRM

As you can guess from its name, the Less Annoying CRM aims to provide a simpler and less annoying experience. This makes it perfect for non-technical business owners who just want to improve their business.

For example, there is only one account type, which costs $15 per month per user. It is also easy to set up, and you can figure it out and get to work quickly without lengthy training materials or videos.

You can try Less Annoying free for 30 days and if you decide to keep using it, just pay the monthly cost, and that is it. No upsells, no long-term contracts, no boring stuff, and no strings attached.

10. Apptivo CRM

Apptivo CRM

Also designed for small businesses ranging from 1 to over 1,000 users, Apptivo comes with many impressive features and is additionally easy to use.

The system includes everything from email marketing to lead generation, scoring, segmentation, social media integration, task management, quotes, internal chat, and much more. Everything is integrated and easy to use on Apptivo.

You get a freemium offer with a completely free starter account and premium accounts that start at $8 per month per user, including thousands of mass emails and API calls.


We have come to the end of this top 10 customer relationship management software list and you have seen all the top offers out there with their different features and price plans.

Your business is unique and you also need a solution that best suits it. That is why it is left for you at this point to choose the CRM software offer that will best serve your needs.

Nnamdi Okeke

Nnamdi Okeke

Nnamdi Okeke is a computer enthusiast who loves to read a wide range of books. He has a preference for Linux over Windows/Mac and has been using
Ubuntu since its early days. You can catch him on twitter via bongotrax

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