From giving quick, personable customer service to conducting market research, here are 10 answers to the question, “What are the most effective ways businesses can benefit from using ChatGPT?”
How Chat GPT Can Benefit Businesses
- Offer a Quick and Personable Level of Customer Service
- Kickstart Any Work With a Baseline
- Build Interactive Visual Tables
- Answer Customer Questions
- Create Blogs for SEO
- Track Purchasing Patterns
- Improve Content Readability
- Make Content Ideation Much More Efficient
- Monitor Social Media Channels
- Conduct Market Research
1. Offer a Quick and Personable Level of Customer Service
ChatGPT is an AI-driven, natural language system that enables businesses to provide efficient and human-like customer service. By utilizing the technology, companies can reduce customer service costs and improve customer satisfaction with faster response times.
ChatGPT automates incoming requests, allowing businesses to provide a more personalized and responsive customer experience, regardless of the high volumes these requests may generate.
Additionally, ChatGPT can provide insights into customer behavior—such as which topics elicited more feedback or how customers felt about their interactions—empowering business owners to make better decisions in the future. In short, ChatGPT provides an effective solution for businesses looking to provide a streamlined and cost-effective customer service experience.
2. Kickstart Any Work With a Baseline
Sometimes, it’s hard to know where to start. We can use ChatGPT as a baseline for any business activity you perform. Need to write a quick script? Ask it where to start. Unsure why your code isn’t working? Rubber duck it with ChatGPT. Have a question about your business data? Ask it to write you a SQL query. Need to send a customer email? Have it write the draft. Need some ideas for a blog post?
Ask it for suggestions. In our business, we’re transitioning to using ChatGPT as a primary starting point, so we waste less time trying to figure out “how” to perform the work and more time actually doing the work.
3. Build Interactive Visual Tables
As someone who studies search engines for affiliate marketing trends, I see the value in its ability to build interactive tables to make data more shareable and easier to understand.
Since ChatGPT can help you automate some processes for creating and updating tables, it can make the data more accessible. From there, you can make better landing pages to reduce bounce rates and support the conversion rate to compare legitimate, real data in a more visual way.
This can help you save time and resources as long as you train the tools with the correct, clear, and easy-to-understand format. However, you need to share your sources and double-check your work to make sure the data is correct.
4. Answer Customer Questions
One way that businesses can benefit from using ChatGPT is by automating customer service and support. We can train ChatGPT on a company’s FAQs and customer service scripts to provide accurate and efficient responses to customer inquiries through a chat interface.
This can help reduce the workload of customer service staff and improve the customer experience by providing quick and accurate answers to common questions. Additionally, ChatGPT can be integrated with other systems, such as CRM or e-commerce platforms, to provide a seamless customer service experience.
Luciano Colos, Founder & CEO, PitchGrade
5. Create Blogs for SEO
Most businesses have a website where they either sell products or disseminate information about the brand. While factors like user interface and site speed are essential for customer experience, SEO is a priority for discoverability.
However, there are many small businesses that can’t afford to create the necessary content for their brand. This is where ChatGPT may really help them level up. With the guidance of an SEO professional, they can come up with keyword-rich articles regularly using ChatGPT and publish them on their website to rank higher on search engines like Google.
6. Track Purchasing Patterns
ChatGPT can benefit businesses because this tool can track purchasing patterns, which is crucial for future marketing plans. Businesses can analyze consumers’ behavior with the help of this AI-based tool, expanding their reach by analyzing data collected by ChatGPT and making better plans to reach a target audience.
They can predict the future demands and needs of the people and develop products accordingly. So, ChatGPT is not only for content marketing; it has other benefits as well, with tracking purchasing patterns being the best benefit provided by ChatGPT.
7. Improve Content Readability
ChatGPT is an Artificial Intelligence (AI) technology that helps businesses improve the readability of their text-based content. It quickly and easily detects potential errors, typos, inconsistencies, and other issues that can make written content difficult to comprehend, making current content more easily readable and comprehensible.
By utilizing ChatGPT, businesses can ensure that their content is easy to understand and provides a better user experience for both current and potential customers.
8. Make Content Ideation Much More Efficient
ChatGPT won’t cover your marketing fundamentals. You still need to know your customers, their pain points, and their objections. But once you do, you can use it as a “brainstorm buddy” to ideate on content topics related to a certain pain point, taglines, ad copy, LinkedIn posts, and other content which you then can edit and enrich, adding your own experience and USP. Using ChatGPT just means you don’t have to start from scratch.
Marta Olszewska, CEO & Co-Founder, Refill Aqua
9. Monitor Social Media Channels
An uncommon application of ChatGPT in businesses is its ability to autonomously monitor the conversation threads between customers on public forums such as Reddit, Twitter, or Instagram.
By having an AI-driven agent constantly monitoring these comments from customers, businesses can better understand real product feedback being generated by customers on social media platforms, even if no active communication takes place. Managers can use this knowledge to decide on marketing strategies and product offerings.
10. Conduct Market Research
It’s well-known how powerful ChatGPT is in a content creation workflow. However, ChatGPT has a variety of other capabilities—including conducting market research. ChatGPT’s model can analyze large amounts of text data, such as customer reviews, to uncover insights about customer preferences and market trends.
Businesses can find patterns and trends in customer feedback by hiring a developer who can train the model with relevant data, assisting in product development and marketing strategies. Having aggregated feedback data can help businesses stay ahead of the curve and improve their performance by making data-driven decisions.