10 Best lead generation software & tools in 2025

Lead generation lies at the core of certain business types. And as you may know, there is plenty of software out there to help firms capture and nurture leads. But they are not all equal.

Some tools focus on capturing contact information, while others use different marketing methods to grow and maintain a customer base. Still, others focus on automation, while many are designed majorly for email marketing.

As these tools are for different companies and purposes, you might first have to identify the type of lead generation that you need. And then, find the best software for it.

This post lists the top lead generation software for different industries and purposes.

Lead Generation Software Tips

The following tips will help you make the best of lead generation software. Keep them in mind when choosing a package or designing campaigns.

• A good lead generation software package should be easy to understand and use.
• It should also be reasonably priced or free.
• You can generate leads through many sources. Managing and converting the leads though is a different issue.
• There is always room for optimization. So, never stop testing your strategy, form layout, copy, offers, and so on.
• Becoming an authority in your niche will help you to get more leads.
• Always know your potential customer and work with buyer personas if possible. Many tools help you to target your campaigns to different demographics.
• Use an opt-in mechanism to guarantee you are not spamming people.
• Offer the best value always.

Top Lead Generation Software

Name	Best For	Cost	Website
Hubspot	Complete marketing system	Freemium	hubspot.com
Constant Contact	Complete lead generation solution, email marketing	$20 / month	constantcontact.com
Mailchimp	Email marketing	Freemium	mailchimp.com
Hunter.io	Email Lookup	Freemium	hunter.io
PipeDrive	Customization & Automation	$12.50/ month	pipedrive.com
Google Forms	Simple, surveys, integration	Free	docs.google.com/forms
WPForms	WordPress, templates, automation	Freemium	wpforms.com
Zapier	Automation, APIs, zero-code	Freemium	zapier.com
OptinMonster	Experts & agencies	$9 / month	optinmonster.com
PopUpsmart	No-code tool, popup forms	Freemium	popupsmart.com

1. Hubspot

• Highlights: Free plan, many features, integrated
• Website: hubspot.com

The Hubspot platform offers a seamless end-to-end marketing experience to businesses of all sizes. It includes a CRM with sales and marketing tools to give any business an instant efficiency boost.

Hubspot provides these services for free and you only need to start paying when your account grows over 1,000 contacts, for instance.

The system lets you manage contacts, website activity, deals, companies, tasks, and ads. Plus of course, you can create custom landing pages and forms to capture leads.

Further services include email scheduling, calling, data syncing functions, bots, quotes, team email, and external app integrations.

Once your business starts growing, then you enter premium accounts. These start at $45 per month for the Starter pack up to $3,000+ per month for Enterprise accounts.

In addition to all its great features, Hubspot also offers a wealth of marketing information and tutorials that are great for both beginners and experienced marketers alike. They show you ways to leverage the tools and get the best returns for your efforts.

2. Constant Contact

• Highlights: Complete lead generation solution, email marketing
• Cons: No free plan except free trial
• Website: constantcontact.com

Founded as far back as 1995, Constant Contact is an online marketing company with a proven track record. It offers tools for email marking, website design, and social media marketing.

The best part of the Constant Contact offer is the marketing help you get from their wealth of experience. These include online guides and marketing advisors that help you to maximize your efforts.

Constant Contact’s lead generation software comes in different plans. First, there is no free plan. But for $20 per month, you get the Email plan with everything you need to grow a list and market to it.

Next is Email Plus for $45 per month. It includes automation, dynamic content, and more customizations. Finally, there is the Ecommerce Pro plan for $195 per month. It includes lots of automation and even AI-powered features.

3. Mailchimp

• Highlights: Complete package
• Cons: Limited free plan
• Website: mailchimp.com

Though the name suggests a mere email marketing platform, Mailchimp offers more than that. You get a complete platform to market your business online, including a website and advertising.

There is a customer relationship management (CRM) package and an AI-powered creative assistant to help you with all your content needs. There are also forms, landing pages, and a website builder. These features are free for up to 2,000 contacts, but there is more.

Starting from $9.99 per month, you can get the Essentials plan, which includes email templates. Plus branding, multi-step journeys, and A/B testing of your creatives.

The next plan costs $14.99 per month and includes dynamic content, behavioral targeting, and custom templates. The largest plan is called Premium and it costs $299 per month.

4. Hunter.io

• Highlights: Discover emails, verify them
• Website: hunter.io

Lead generation is not solely about getting email opt-ins from well-crafted squeeze pages. You can actively hunt for specific email addresses as well, although this depends on your industry.

Hunter is designed precisely for this type of lead generation and it is used by over 2 million professionals and top organizations.

All you need to enter is a domain name and it will find all related email addresses for it. You can also verify specific addresses to make sure they are correct and cut down on server bounces.

Asides from the website, Hunter is also available as Chrome and Firefox plugins. So, you automatically get the email addresses of any website you visit.

5. Pipedrive

• Highlights: Automation, optimization
• Cons: No free plan
• Website: pipedrive.com

Pipedrive is a sales-focused CRM that helps businesses to lead their customers through a pipeline approach, and thereby sell more.

The system is easy to use, comes with lots of features, automation, tracking, and insights to help every company grow.

What Pipedrive lacks is a free plan, although it comes with a 14-day free trial. Serious business owners have to pay $12.50 monthly to get the essential plan, and it comes with basic features. Else, real email marketing begins with the Advanced plan for $24.90 per month.

If you would like to include advanced CRM features, then the Professional plan offers even more functions. This includes analytics to help optimize your business for $49.90 monthly.

Pipedrive boasts of over $85 billion worth of closed deals from 95,000+ companies. They report using the platform to boost sales by up to 28%.

6. Google Forms

• Highlights: Simple, free, integrates with other Google products
• Cons: Limited features
• Website: docs.google.com/forms

Google Forms might be the most boring item on this list, but it has a lot going for it. First, it is a well-tested and dependable application. Second, it is simple, easy to use, and highly scalable.

You can either use it with your personal Google account or the paid Google Workspace. In both cases, Forms lets you create beautiful forms easily and quickly. You can use it for surveys, contact collection, and other things that tickle your fancy.

Google products are naturally collaborative. So, you can create the forms together with your colleagues. The responses are neatly collected and even displayed with charts. And there is more.

You can take things further by downloading the data to Google Sheets, the web giant’s spreadsheet software. Sheets can easily handle records from hundreds of thousands of customers, all for free. Plus, you can get more features from the marketplace or simply turn your customer data into a functional application with an automation tool like Zapier.

7. WPForms

• Highlights: Freemium, for WordPress sites, 100+ templates
• Cons: Free version has limited features
• Website: wpforms.com

WPForms makes building forms for WordPress sites a breeze. It additionally lets you add as many features as you need or simply select a template from the 100+ available.

The system comes with a drag-&-drop builder that makes building even complex forms easy. You can create surveys, squeeze pages, polls, address books, and login forms. It also lets you create credit-card payment forms that integrate directly with Stripe and PayPal to accept payments.

WPForms creates responsive codes for fully mobile-friendly sites. There are anti-spam elements like hCaptcha and reCAPTCHA, geo-location, conditional logic, and multi-page forms.

Numerous integrations are also available for services including Mailchimp, Aweber, Constant Contact, GetResponse, Zapier, Salesforce, and so on. You can also use webhooks to send your form data.

The Free package is severely limited anyway. But the Basic package costs $39 and is valid for one domain. While the Plus package costs $99 and includes more features for up to 3 sites. Others are the Pro for $199 and the Elite packages for $299 with all the available features.

8. Zapier

• Highlights: Automation, 2,000+ integrations, flexibility, zero-code
• Cons: Free plan is almost useless
• Website: zapier.com

If your lead generation needs a unique process that standard software packages do not offer. Or if you feel you could create a better system than any platform, then you might need a tool like Zapier.

This platform lets you create zaps or automated processes in the form of “if this happens, then do this”. And it lets you connect with almost every productivity application on the web that offers an API.

So, while Zapier is not a lead generation software in itself, you can turn it into a custom-designed platform with just a few clicks. A custom tool for your business.

You could collect data from Google Forms, for instance, and send it to your Mailchimp contacts. Then send your team a WhatsApp or Slack message about the new signup and assign a related task in Asana. Finally, send a custom welcome email to your new lead. All without lifting a finger.

Zapier has a free version, but it is very limited in what you can do with it. The more interesting plans start from $20 and $50 monthly, up to $299 and $599, with ever-increasing features and automation capabilities.

9. OptinMonster

• Highlights: Fast capture forms, expert features
• Cons: No free plan
• Website: optinmonster.com

For those who need detailed lead generation features that are designed for experts, OptinMonster offers the perfect platform.

It includes a combination of everything you need to quickly and easily create targeted campaigns. There is a drag-and-drop builder, geo-targeting features, seamless integrations, campaign triggers, page-level, and device targeting, plus many more features.

You can create Yes / No Forms with it, mobile-friendly popups, and Lightbox popups. You can also create sidebar forms, content lockers, coupon wheel opt-ins, and custom designs from scratch.

One downside here is the lack of a free plan. The Basic account costs $9 per month and comes with unlimited campaigns and campaign types. It is limited to 1 site and 2,500 pageviews, however.

From there, you get on to the Plus account for $19 with even more features, 2 sites, and 10,000 pageviews. Other plans are the Pro for $29 and Growth for $49.

10. Popupsmart

• Highlights: Popup forms, no-code design, easy
• Website: popupsmart.com

Popupsmart is a simple yet powerful tool that lets you create and integrate popup forms into your website or online store.

The tool is so easy to use; all you need is a few minutes to create whatever you want. It also comes with lots of templates. And you can include 18 different triggers from geo-location to scrolling, exit-intent, cookies, and so on.

It is compatible with a range of website frameworks like WordPress and Shopify. It does not slow down your page loads, and it comes with many advanced features for those who need it.

You can get Popupsmart in 4 plans: Free, Basic for $29, Pro for $79, and Expert for $129.

The free plan includes one popup and one website, with up to 5,000 free impressions. The higher plans feature unlimited popups and websites with higher impression limits.

Conclusion

Reaching the end of this best lead generation software list, you have seen the different offers out there. Slightly different systems for companies with various needs.

Your business strategy will determine your choice here. So, look within first to visualize the best campaign approach for your organization, and then choose.