Sales intelligence tools compile data from a variety of sources to make the sales process easier, providing the insights necessary for a sales team to succeed.
From generating high-quality leads to providing more detailed contact information, sales intelligence tools help teams to efficiently identify, research, and connect with prospects in a personalized context, while saving precious time.
This article lists the 10 best sales intelligence tools on the market, with their highlights, pricing, and other features that may make them the perfect solution for your organization.
Sales Intelligence Tools Choosing Tips
Here are some tips to help you choose the best sales intelligence tools for your business.
- Identify Your Needs: You need to first identify your business needs and sales goals. Then decide on the type of data and solution that you need to achieve them.
- Consider Your Budget: Sales intelligence tools vary in design and cost, which can range from a few hundred to several thousand dollars per month. Therefore, you also need to consider your budget and try to stick to it.
- Get A Free Trial: Most sales intelligence tools offer a free trial, which is a great way to get to know a product before committing to a subscription. So, make use of it.
- Workflow & Integrations: Another important consideration is finding a platform that integrates well with your current workflow or marketing platform. This is necessary, so as not to make your work more difficult.
- Customer Support: Also check the tool’s customer support to make sure they can provide the help you need, if or when, it comes to that.
Best Sales Intelligence Tools
| Rank | Name | Highlights | Pricing | Website |
|---|---|---|---|---|
| 1. | UpLead | 95% data accuracy | Freemium | uplead.com |
| 2. | Cognism | 98% mobile accuracy | $1,500 / yr | cognism.com |
| 3. | Datanyze | Affordable plans | Freemium | datanyze.com |
| 4. | ZoomInfo SalesOS | Customizable alerts | By request | zoominfo.com |
| 5. | Clearbit | AI-powered features | Freemium | clearbit.com |
| 6. | Hunter.io | Discover & verify emails | Freemium | hunter.io |
| 7. | LinkedIn Sales Navigator | 950+ million contacts | $79.99 / mo | linkedin.com |
| 8. | Apollo.io | Budget-friendly platform | Freemium | apollo.io |
| 9. | Seamless.ai | Intelligent lead discovery | Freemium | seamless.ai |
| 10. | Lusha | Accurate & updated data | Freemium | lusha.com |
1. UpLead
Best For: 95% data accuracy
Features:
- 95% data accuracy
- Over 50 search filters
- Email finder & verification features
- Includes intent data
Integrations: Salesforce, Zoho, Insightly, Hubspot, Pipedrive, and more
Total Contacts: 140 million
Pricing: Freemium, $99 per month
Free Trial: 7 days
UpLead offers a 95% accurate sales intelligence platform with competitive pricing. It lets you search with over 50 filters from 150 million records to get what you need. Verifications are done in real time and you can also get mobile numbers.
Its intent data helps you to boost your chances by showing those prospects that require your solution. The platform offers a bulk lookup of leads that you can then export to your CRM of choice. UpLead supports all major CRM platforms and additionally includes a Chrome extension.
It offers a freemium pricing model, with its Free Trial offering 5 credits for 7 days, while the Essentials plan includes everything in Free, plus CRM integration and 170 credits for $99 per month. The Plus plan includes 400 credits and costs $199 per month.
2. Cognism
Best For: 98% mobile number accuracy
Features:
- Access up to 50 million contacts
- 98% data accuracy
- Includes a Chrome extension
- Integrates with nearly all platforms
Integrations: Salesforce, Hubspot, Outreach, Pipedrive, Zapier, and more
Total Contacts: 50 million
Pricing: From $1,500 per year, and a $15,000 access fee
Free Trial: Available
Cognism prides itself on providing highly accurate company data, including contacts from all around the world. It promises a 98% mobile number accuracy with unrestricted access to company-level and personal data.
The buyer intent signals make it easy to focus on those contacts that are ready for your business, so you save time and effort.
While Cognism offers high-quality data, it is strictly for larger B2B sales teams. Plus, it’s pricing in on the upper side. But if you are looking for the most diverse mobile numbers of those that matter in your market, then it should be worth your time.
3. Datanyze
Best For: Affordable plans
Features:
- Cloud-based solution
- Integrates with most major CRMs
- Includes a Chrome extension for social media
- Low prices
Integrations: Hubspot, Uberflip, Salesforce, Outreach, Marketo, etc
Total Contacts: 120 million
Pricing: Freemium, $21 per month
Free Trial: 90 days
Datanyze is a cloud-based sales intelligence tool with affordable plans. It provides a freemium service, beginning with its free Nyze Lite plan that includes 10 credits per month and runs for its 90-day free trial period.
The next plan is the Nyze Pro 1 which costs $21 per month when billed yearly and includes 960 credits per year or $0.263 per credit.
The third plan is the Nyze Pro 2 and it costs $39 per month when billed yearly, with 1920 included credits per year, which comes out at $0.244 per credit.
A credit on Datanyze is equal to one contact information retrieval. So, 10 credits, for instance, will provide 10 contacts. Datanyze integrates with the most popular CRMs, including Salesforce, Hubspot, and the rest.
4. Zoominfo SalesOS
Best For: Customizable alerts
Features:
- Accurate emails & phone numbers
- 174 million total contacts
- Buying intent signals
- Apps & integrations
Integrations: Slack, Salesforce, Hubspot, Pipedrive, Zoho & more
Total Contacts: 174 million
Pricing: By request
Free Trial: Available
Zoominfo is a marketing platform that offers different products, one of which is SalesOS – the other two are MarketingOS and TalentOS for hiring.
SalesOS offers a clean interface to discover contacts from millions of companies, with 70+ million direct phone numbers and 174+ million email addresses. All contacts are verified and include company insights for better engagement.
The Buyer Intent feature lets you identify and reach out to prospects who are beginning their journey by tracking companies that are researching your solution and letting you know. It includes signal score and audience strength metrics to help you customize your notifications. Pricing is by request.
5. Clearbit
Best For: AI-powered features, seamless integration
Features:
- Lead scoring system
- Data Enrichment
- Lead scoring & routing
- Seamless native integrations
Integrations: Salesforce, Hubspot, Marketo, Asana, Zapier, Pardot, Segment, etc
Total Contacts: 200+ million from 40+ million companies
Pricing: Freemium
Free Trial: Available
Clearbit employs artificial intelligence to provide many of its useful features. It lets you enrich your records using precise data from around the globe, includes buying intent features, and can automatically score your leads to enable your sales team to focus on the most promising.
Clearbit is a freemium platform, with free account users able to de-anonymize their traffic, determine ideal customer profiles, and find email addresses.
The paid Business plan then includes data enrichment, lead scoring, intent-based outreach, conversion targeting, and other advanced features. Pricing is flexible and depends on team size.
6. Hunter.io
Best For: Email discovery & verification
Features:
- Email finder & verification
- Integrates with popular CRMs
- Includes browser extensions
- Bulk mailing campaigns
Integrations: Zoho, Salesforce, Hubspot, Outlook, browser extensions
Total Contacts: N/A
Pricing: Freemium, from $34 per month
Free Trial: Yes
If you are more concerned with email addresses than phone numbers, then Hunter.io might be a good option. It lets you discover the emails of all types of professionals and reach out to them.
Its Email Finder lets you type a name and get the verified email in return. The Email Verifier lets you make sure it’s the right address, to avoid bounces. You can also send mass emails, depending on your plan.
Hunter.io offers four plans. The Free plan includes 25 monthly searches, 50 verifications, and up to 500 recipients per campaign. The Starter plan includes 500 searches, 1,000 verifications, and up to 2,500 recipients per campaign for $34 per month.
The other two plans include Growth for $104 and Business for $349 with higher limits. Hunter.io also integrates with major apps like Zapier, Google Sheets, Gmail, Zoho CRM, and browser extensions.
7. LinkedIn Sales Navigator
Best For: Large 950+ million contacts network
Features:
- Advanced search filters
- Real-time monitoring of intent signals
- InMail direct communication with prospects
- Lead recommendations
Integrations: Hubspot, Salesforce, Office 365, Zapier, etc
Total Contacts: 950+ million
Pricing: From $79.99 per month
Free Trial: Yes
LinkedIn is a very large professional network and the LinkedIn Sales Navigator makes it easy to search through this huge base and find the contacts you need using more than 40 advanced filters.
Sales Navigator enables you to monitor real-time alerts such as news mentions, decision-maker job changes, and other buyer interest signals – then quickly engage in conversations using the InMail feature.
There are three plans and pricing starts from $79.99 per month for the Core plan, with the ability to create alerts and custom lists. The other plans are the Advanced and Advanced Plus plans with further automation and CRM integration features.
8. Apollo.io
Best For: Budget-friendly solution
Features:
- Large database of 265+ million contacts
- Email marketing features
- AI-powered writer
- CRM and app integrations
Integrations: Zapier, Sendgrid, Gmail, Zoho, LinkedIn
Total Contacts: 265 million
Pricing: Freemium, from $49 per month
Free Trial: Yes
Apollo.io offers great features at attractive prices. The platform has a large database of over 265 million contacts, includes email marketing functions, offers lead scoring, and integrates with the most popular apps and CRMs.
Being a freemium offer, its Free plan offers unlimited email credits, which are limited to 10,000 per month. It also allows sending up to 250 emails per day, getting 5k words from its AI writer, buying intent, filters, and basic sequence automation.
The next plan is the Basic and it just increases the free limits, plus adds advanced filters, job change alerts, data enrichment, outreach features, and more for $49 per month. Apollo.io works with your custom domains and integrates with Zapier, Mailgun, and others.
9. Seamless.ai
Best For: Intelligent lead discovery
Features:
- Easy lead search and discovery
- Automated email campaigns
- Automatic contact enrichment with info
- Chrome extension included
Integrations: Salesforce, Hubspot, Chrome, Outreach, Pipedrive, Zapier, and more.
Total Contacts: 200 million
Pricing: Freemium
Free Trial: 50 credits
With over 200 million contacts, including email, phone numbers, and social media handles in its database, Seamless.ai makes it easy for businesses of all sizes to connect with qualified leads.
The platform is user-friendly and easy to navigate. The data is constantly being verified to ensure its accuracy, and you have access to helpful tools, such as an AI-powered writer to help you compose your sales and marketing messages.
Seamless.ai also integrates with your favorite tools, including Salesforce, Outreach, Hubspot, Salesloft, and other top CRM and customer engagement platforms.
It is a freemium offer with 50 free credits for the free plan and 250 new credits each month for the Basic plan which costs about $100 per month. The Pro plan includes unlimited credits and is priced by quotation.
10. Lusha
Best For: Accurate & up-to-date data
Features:
- Accurate contact data
- Real-time data enrichment
- Extensions and CRM integrations
Integrations: Hubspot, Zoho, Salesforce, etc
Total Contacts: 45 million N. American
Pricing: Freemium
Free Trial: Yes
Lusha provides data, including emails and phone numbers with up-to-date accuracy, of over 45 million North American contacts, 21+ million European contacts, 44+ million SMB business profiles, and 50+ million enterprise business profiles.
The platform runs on a freemium model with its free plan offering basic features and 5 credits per user, while the Pro plan includes 480 credits and more features like list management and list exports.
Lusha integrates well with many systems, such as the Lusha on CRM extension for the likes of Zoho and Salesforce, the Lusha on LinkedIn, and the Lusha Everywhere which lets you collect decision makers’ data from any business website with a click.
Frequently Asked Questions
Here are frequently asked questions about sales intelligence tools.
Q: What are the benefits of sales intelligence tools?
A: Sales intelligence tools help to generate high-quality leads that match the needs of your business.
Q: How do sales intelligence tools work?
A: They work by using advanced technologies to extract the right information that your sales team needs from multiple sources.
Q: Are there any free sales intelligence tools?
A: Yes, many sales intelligence platforms like Apollo.io offer a free tier
Q: What are the key features of sales intelligence tools?
A: Some of the key features you may want to consider include a user-friendly dashboard view of the information, real-time analysis and confirmation of data, sales cues, prospect segmentation, and lead scoring.
Conclusion
We have reached the end of this best sales intelligence tools list and you have seen all the different offers out there, from the budget offers to the AI-powered and highly accurate ones.
The choice, however, is yours to make. As this depends on your business needs, budget, sales-team size, and the targets you intend to achieve.
