AI marketing tools are software or platforms that leverage artificial intelligence to help users achieve better results.
From chatbots to image recognition, content creation, customer management, and beyond, AI marketing is valued at over $10 billion. The entire AI industry also continues to expand massively and is expected to be worth over $1 trillion by 2030.
About 29% of marketers employed AI technology by 2018, but over 80% now employ AI-powered tools since 2020. This post lists the top 10 AI marketing tools to help give your efforts a boost.
Top 10 AI Marketing Tools
|1.||MarketMuse||Content creation & optimization||Freemium||marketmuse.com|
|2.||Seventh Sense||Email optimization, scheduling||$360/year||theseventhsense.com|
|4.||UnMetric||Social analytics, automated||$1,000/m||unmetric.com|
|5.||Phrasee||Brand Content Optimization||Quotation||phrasee.co|
|6.||Smartly.io||Social media ads||Ad percentage||smartly.io|
|7.||AlbertAI||Paid search & social ads||Quotation||albert.ai|
|8.||LivePerson||Chatbots for business||$599/m||liveperson.com|
|9.||Grammarly||Spelling & grammar checker||Freemium||grammarly.com|
|10.||Craiyon||AI image creator||Free||craiyon.com|
Highlights: Content research, creation, & optimization
Designed for marketers and content creators, MarketMuse provides tools for an effective content strategy – from research to creation, optimization, and management.
The system helps you to create better content and increase your publication tempo by analyzing your content, generating content briefs, measuring the content, and giving you feedback in real-time to guarantee great results.
MarketMuse is a Freemium service. The Free plan requires no credit card and is limited to 1 user and 10 projects. The Standard plan costs $7,200 per year, and includes unlimited projects with a single user. Extra users cost $99 per month.
There is also also a Premium plan for $12,000 per year, with much more features.
2. Seventh Sense
Highlights: Email customization & scheduling
Pricing: $360 per year
Email marketing can be very profitable, especially with big, focused lists. But it has been overused and abused so much that open rates and engagement are suffering.
Seventh Sense is an email optimization tool for the HubSpot and Marketo marketing platforms. It helps to increase the deliverability of emails, engagement, and conversions.
The system lets you optimize the send time for each email and recipient. You can also optimize the email frequency to meet people’s different needs. Then, there is throttling and other features to increase engagement.
HubSpot users can access Seventh Sense for $768 per year, while Marketo users can get it for $360. The plans include up to 50k leads per year, with unlimited usage, analytics, and lots more.
Highlights: Personalized email & funnel campaigns
Pricing: From $69 per month
People are different and people’s interests change over time. The Personalize platform helps you to stay relevant to your market’s interests by tracking and ranking the top interests of your email list contacts.
Personalize does this by integrating dynamic emails with dynamic landing pages. The result is usually improved response rates up to 50%, which means more revenue from the same list, as sales funnels can be shortened through targeting.
Plans on Personalize start from $69 per month for the Personalize Light. It includes up to 10,000 pageviews of personalized landing pages, 10,000 contacts, and up to 6 months of data retention.
The next plan is the Personalize Plus, it costs $119 per month and includes up to 250,000 pageviews, 50,000 contacts, and 1-year data retention. Finally, there is the Personalize Premium for $219 per month, with 1 million pageviews, 200k contacts, and 2-year data retention.
Highlights: Social media analytics, automated reporting, intelligence
Pricing: From $1,000 per month
For companies that want the best results from their social media campaigns, Unmetric offers an AI-powered platform to do just that.
The goal is to make the serious and complicated stuff as simple and easy as possible. So, from analytics for your brand’s media campaigns to intelligence on your competition, and ideas for content creation, Unmetric streamlines everything with AI.
It works on major social networks, including Facebook, Instagram, Twitter, and YoutTube to present immediate insights that save you time and increase efficiency with intelligent automation.
The only issue with Unmetric is the pricing – from $1,000 per month. However, if you want to save yourself or your company valuable time while dissecting your strategies easily to boost engagement, then it might be worth it.
Highlights: Content optimization, branding, customer experience
Branding is the act of making a business stand out and teaching potential customers about that uniqueness. Phrasee helps companies with this task by offering an AI-powered content optimization system.
Phrasee includes tools to help the brand marketer generate content, analyze the language, and make changes for optimization. It can rephrase, replace words, change editing style, format sentences, check grammar, tone, and so on.
The end goal is to create a customer experience that is uniquely linked to your business and which is available across multiple campaigns and channels, including email, web, social networks, text messages, and push notifications.
You should note that Phrasee lacks flat-rate pricing – you will have to contact the team for a quote. Else, it helps brands to reduce customer acquisition costs, increase engagement by building impressive campaigns, deliver the right messages at the right times, and improve their business’s overall performance.
Highlights: Social media ads
Pricing: 5% of Ad spend
Smartly is an automation platform to help advertisers automate their reach across multiple social media platforms, including Facebook, Instagram, TikTok, Snapchat, and Pinterest.
The platform offers automation for each step of the process, from ad creation to personalization, distribution across different social media, and optimization to reduce CPA and maximize results.
You can create completely personalized ads for your brand with just a few clicks, then easily publish and manage them across multiple channels using Smartly.
There are no plans with this service, you pay 5% of your ad spend in fees and that’s it. Higher spenders above 100,000 euros per month get a discount.
7. Albert AI
Highlights: Paid search & social ads management
Albert AI is an autonomous marketing bot that handles all the work associated with marketing a brand across multiple channels.
The system features over 200 different skills that range from ad creation to optimization, audience scheduling, ad variations, keyword grouping, budget allocation, strategic planning, A/B testing, reports, insights, etc.
Albert AI further personalizes your creatives at scale, reaching into social media and paid search. You can use it on Google Ads, Bing, Facebook, Instagram, YouTube, and the Google Marketing platform.
There are no plans or fixed pricing for the system though, you will have to contact sales with the features you need to get a quote.
Highlights: Humanoid chatbots for business
Pricing: From $599 per month
Customer service is an important part of every business, and LivePerson helps to make that cheaper by offering AI-powered chatbots to meet all your business needs.
The bots can be customized to achieve your specific business goals and deployed across a wide range of channels from your website to Twitter, Facebook Messenger, email, Apple Business Chat, SMS, Line, Google RBM, WhatsApp, and in-app messaging.
LivePerson’s artificial intelligence engine is self-learning and can understand natural human language with high precision, it can manage conversation context and access customer intents, dynamically route to a human agent or another bot, and much more.
Pricing starts at $599 per month with the starter plan, which is limited to your website, Facebook, email, and SMS. Custom plans are also available with extra features and channels.
Highlights: Grammar and spelling checker
The Grammarly platform combines AI and NLP (Natural Language Processing) to create a grammar checker that is excellent for improving every writer’s work.
Grammarly checks for spelling, grammar, punctuation, and conciseness, which are free with the basic plan. Then, from $12 per month, you can get the premium plan which includes fluency, formality level, word choice, tone, and plagiarism checks.
With over 30 million daily active users, Grammarly is available as a web platform, a smartphone app, and a browser attachment that works on sites like Gmail, Twitter, Google Docs, and LinkedIn.
Highlights: AI image creator
Craiyon AI, formerly known as DALL-E mini is an AI platform that draws images for you based on whatever you type. It is free for personal and commercial use if you make less than $1 million a year.
So, for instance, if you type dancing monkey on the website, then Craiyon will draw a dancing monkey for you. If you type blue plastic car, then it draws that as well.
You should note that the system draws its images entirely from scratch, making each picture unique. This is in line with other tools such as https://this-person-does-not-exist.com which draw non-existent faces using the GAN (Generative Adversarial Network) approach to AI.
A similar tool is Stable Diffusion, although it does not offer an online platform as Craiyon does. You can download the model and run it with a GPU-enabled PC, plus its licensing is less limiting.
Reaching the end of this list of the top 10 AI marketing tools for your business, you can see the ease that AI and automation bring to the table.
It should also be evident that your competition is probably leveraging one or more of these bots for your market. So, your next step should be clear.