Best time to post on Instagram to go viral

If you want to go viral on Instagram, this article explains the best time in day to post on Instagram and stand a big change of going viral.

When is the best time to post on Instagram to go viral? This subject will be the least of your worries after reading this post. 

As an Instagram user aiming to get the best out of it, you have to optimize your posts to be seen by your target audience and get enough engagement. 

Many Instagram users put work into creating valuable content but do not pay attention to the time they post, making their reach low. You have to post at a time when most of your target audience will be online to see the post. 

How do you know the right time to post? Read on to find out.

Want to go viral on Instagram? When’s the best time to post?

As mentioned earlier, there is the right time to post on Instagram to go viral. This is the most important of all the other components, like using hashtags, captions, etc.

Here’s a straight answer: Usually, the best time to post on Instagram is before work hours, during lunchtime, and after work hours. 

However, you must know that your post doesn’t just go viral because of the time or hour you post on Instagram; it also depends on the day of the week you post. 

So, let’s look at the different times on the different days of the week you can post on Instagram to go viral;

Best time to post on Instagram on Sundays

The unbeatable time to post on Instagram on Sunday is between 9 a.m. to 3 p.m. However, engagement on this day is usually lower than on other days.

Best time to post on Instagram on Mondays

The prime time to post on Instagram on Monday is between 11 a.m. to 1 p.m. The engagement rate lasts 12 hours; it lasts from 8 a. m to 8 p.m.

Best time to post on Instagram on Tuesdays

This is even the best day of the week to post on Instagram to go viral. The main hour starts from 11 a.m. to 3 p.m., and the engagement becomes low as time goes on. It becomes very low at 10 p.m.

Best time to post on Instagram on Wednesdays

Wednesday is another best day to post on Instagram to get lots of engagement from 8 a.m. to 8 p.m. The highest number of engagements starts from 11 a.m. to 1 p.m.

Best time to post on Instagram on Thursdays

The best time to upload a post on Instagram on a Thursday is by 7 a.m. This will attract lots of engagement within one hour only. It will start from 11 a.m. to 12 p.m. and decrease as time goes on.

Best time to post on Instagram on Fridays

The actual time to post on Instagram on a Friday is the same as the time to post on Monday and Wednesday, which is 11 a.m. to 1 p.m. This will attract more engagement for 2 hours before 11 a.m. And after 1 p.m.

Best time to post on Instagram on Saturday

The actual time to post on Instagram on this day is from 10 a.m. to 1 p.m. because many Instagram users are online by this time engaging in people’s posts.

How to know the best time to post on Instagram 

Review your most engaged post

Check your past post and review the ones with the most engagement, high impressions, insights, and analytics. Look at the time you post them and the day. 

Examine the post if it’s different from the previous ones. Examining all these criteria in your post will help you figure out what to do to make your post go viral and attract more engagement.

Know when your audience is most active online

Knowing your audience is very important to the time you post on your Instagram. Ensure to look at your analytics to know when your followers and target audience are active and engaging on Instagram.

Consider when your competitors are posting

Your competitors in the same industry you are in might carry out the same experiment you are carrying out in your target audience. Many brands post at a particular hour, and if you are in this industry, post your content before or after that time.

Post in your audience time zone

If your audience’s time zone varies from yours, ensure to know their time zone and when they will get active, then post on their time zone. This will make your post appear in their fields often and, in return, get more engagement. 

To achieve this, you can automate your Instagram post by using the Instagram scheduler to ensure your posts are going up at the accurate time.

Monitor your posts and know when to adjust

Review the number of likes and followers as a vital way to reach your goals. Monitor every post, and ensure to adjust if you notice anything that can prevent your post from going viral.

Show up consistently 

Knowing the time to post matters, and so does doing it consistently. As we all know, consistency is the key to achieving any goal. 

Being consistent in posting will enable your audience to get into the habit of constantly seeing your post and brand on their feeds. From there, they can show an interest in your brand and start enjoying your content. 

Consistency helps build credibility, meaningful relationships, and trust, which is the aim of every business.


In summary, to achieve any goals you set for your brand on Instagram, and to get to your target audience, follow the right time to post your content. This will help get your content to your audience and get you more engagement.

Following these best times to post for each day of the week, and doing so consistently, will surely make your Instagram page or brand recognized by the target audience. 

This will also foster trust and good relationships with your customers and potential customers, which is good for any business or brand.

Frequently Asked Questions (FAQs)

What time do Instagram posts go viral?

Engagement goes higher from 9a.m to 4p.m on a Monday to Friday. And it becomes lower before 6 a.m. and after 9 p.m. every day.

What is the universal time to post on Instagram?

The universal optimal time to post on Instagram and get more engagement is 11 a.m. Wednesdays because users are likely to engage in content during mid-week and mid-day. And this is the perfect time to take a break from work or school.

How can I increase my Instagram likes?

You can increase your likes by;
1. Using the right hashtags.
2. Using interesting captions.
3. Posting quality pictures.
4. Making a reel.
5. Posting behind the scene content.
6. Tagging the relevant people.

Anthony Adewuyi

Anthony Adewuyi

Anthony Adewuyi has been a tech, finance, and business niches writer for more than three years. He devotes a part of his day to reading about trends and the latest news in his chosen niches. Apart from TargetTrend, he also loves Forbes

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