10 Best Keyword research tools for SEO in 2025

Keyword research is very important if you want to succeed online.

There is no backdoor. You cannot run away from this unless you are okay just being mediocre. To grow your traffic, to make more sales and to grow as a brand, keyword research is important.

What are keyword research tools?

Keyword research tools are tools used to check the terms internet users are using to search for products, services, topics and more.

The goal is to help bloggers and businesses write easy-to-discover contents. Keyword research has been a very important part of blogging and online business conversion for many decades.

Top bloggers and businesses spend time and resources conducting keyword research.

Why Keyword research is important

Keyword research is important for so many reasons. And some of them are below:

• It helps to understand what people are searching for
• It helps in picking the right keyword.
• It helps to understand competition for a particular keyword
• You can discover new keywords to drive more traffic or sales.
• It can help boost search engine ranking
• You can spy on your competitor and see what they are doing right
• And more

Top 10 Keyword research tools

Here are the top keyword research tools:

1. Google Keyword Planner

Google Keyword Planner is a free keyword research tool developed by Google. It is the best and most popular keyword research tool.

Keyword planner is my favourite keyword research. It is what I have been using and still using to do my keyword research. And the wonderful thing is that it is free.

The amazing thing about Keyword planner is that it pulls data directly from Google. That means if you are hoping for more traffic from Google, then this should be your choice.

To use keyword planner, you just need to create an account and start using this wonderful tool.

Key features:

• Discover new keywords
• See monthly search volume
• See if competition for keyword is high, medium or low
• See how much advertisers are paying for this keyword. This can be helpful if you use Google AdSense. To have an idea how much you may make using a keyword.
• Filter by countries and cities
• Filter by language
• Get historical statistics
• Search keywords of specific websites
• And more

2. Google Trends

Google Trends displays the most popular keyword over a period of time. It also displays real time trending keywords for different topis and locations.

You can be able to search for a keyword and see how the keyword has perform for a year or your set time frame. You can view the months with higher search volumes.

It has a real time keyword tracker. This section displays the trending keywords. This is wonderful for people who run a news niche or information intensive niche. You can use this tool to track what is trending and write about them.

Key features:

• Search for keyword performance over time
• Real time trending search
• Daily search trends
• Most search keywords for categories
• Filter by country
• And more

3. Answer the Public

Answer the Public can help you find powerful keywords by just typing in a word. You will also be able to see the questions people are searching for as related to the keyword.

I love how this keyword research tool works. If you are lost of ideas, do not worry, this is the tool to help you.

Just input a word. It could your niche. For example, if you type in “blogging,” you will get so many keywords around blogging. You will also get questions people are asking about blogging.

This can help you write a good article and also be a resource for your FAQ section.

• Generate many keywords from just one word
• Find questions people are asking
• Make comparisons
• See prepositions
• And more

4. Soovle

Soovle is a very simple and effective keyword research tool. It scrap keywords from unique sources.

If you type in a word, you will get keyword suggestions from Google, Bing, YouTube, Wikipedia, Yahoo, Answers and Amazon. It represents what people are searching for as related to your keyword in these search engines.

Key features:

• One word for many keyword suggestions
• Display keywords from many sources

5. Google Search Console

Google Search Console is not a regular keyword research tool. But if your site is already receiving traffic from Google, you can use this tool for keyword research and see immediate impact.

I use search console for keyword research and the reward is always amazing.

Once you open Search Console, under performance, you will see keywords that is driving traffic to your site. Go through the list of keywords and note their positions.

The keywords you are appearing for at a low position and you have no good content on, are keywords you should optimize for. This way you can get ranked quickly since Google already considers you for it.

Key feature:

• Find easy to rank keywords
• Related keyword to your site

6. SEMrush

SEMrush is a powerful keyword research tool. If you want to outrank your competitors, then this will make a difference.

With SEMrush you can spy on your competitors, get all their keywords and everything you need about their SEO.

It would be difficult using other tools to find your competitors keyword the way SEMrush handles it.

If your number one motivation is to spy on your competitors to outrank them, then SEMrush should be the tool for you.

SEMrush is used by eBay, Quora, HP, Philips, Booking.com and more.

Key features:

• Spy on your competitors
• Find competitors keywords
• Content analyzer
• Backlink tool
• Keyword difficulty
• Topic research
• And more

7. KWFinder

KWFinder, which means Keyword Finder is an innovative keyword research tool. This tool can help you find keywords that are easy to rank.

It is a wonderful tool for local keyword research. If you want to find local keywords to rank and dominate your location, then this tool can help you.

KWFinder also displays search volumes.

Key features:

• Find hidden long tail keywords
• Keyword difficulty
• Find your competitor’s keywords
• Local keyword research
• SERP analysis and SEO metrics
• Search volume and keyword metrics
• And more

8. Ahref Keyword Generator

Ahref is the number one competitor to SEMrush for premium keyword research tool. From my experience, both are good enough, the choice is down to you.

This tool has a very good keyword difficulty feature, which can help you know which keyword is easy or hard to rank.

Key features:

• Keyword difficulty
• Domain comparison
• SEO analyzer
• And more

9. Ubersuggest

Ubersuggest is a simple to-use-tool that can suggest keywords alphabetically. You can just type in a keyword and get many suggestions.

With this tool you can get your competitors keywords. Just type in a domain name and you will get keyword ideas.

Key features:

• Keyword generation
• Competitors keyword ideas

10. Keyword Sheeter

Keyword Sheeter is a simple but every effective keyword research tool. It is very easy to use.

Just input a word and it will generate many keywords. It will keep generating ideas until you click stop in most cases.

Keyword Sheeter generates a difficulty score, reveals global search volume and global cost per click (CPC)

Key features:

• Keyword difficulty
• Search volume
• Generates many keyword

Frequently Asked Question