Top 10 social media management tools in 2021 (Free & paid)

Social media presence has become vital for any company that wishes to succeed on the web. And social media management tools make that job easier.

The complexity of managing different online accounts without a tool can negatively impact your efforts. So, you must save as much time and effort as possible.

On the brighter side, building a community around your brand on social media can be easy, fun, and profitable when you employ the right tools for the job. Following is our list of the best tools.

Top 10 social media management tools

NameWebsiteBest ForCost
Hootsuitehootsuite.comFull solution$19/m for 1 user
MeetEdgarmeetedgar.comAutomation$19/m for 1 user
Buffer Publishbuffer.comFree PlanFree, $15/m
Loomlyloomly.comCollaboration$25/m for 2 users
Laterlater.comInstagramFree, $8/m
Agorapulseagorapulse.comAgencies$79/m for 2 users
Zohozoho.com/socialTeams & agencies$15/m for 2 users
SEMrushsemrush.comSEO$99/m for 1 user
Sendiblesendible.comIntegration$29/m for 1 user
Sprout Socialsproutsocial.comOne-stop solution$99/m for 1 user

1. Hootsuite

Hootsuite

Hootsuite stands out from the rest because of its full list of features, including the Hootsuite Apps library with its impressive offer of apps to do a wide range of stuff.

Plans start at $19 per month and this is for a single user. However, you get 10 social accounts, unlimited scheduling of your posts, upcoming campaigns, results analysis, geo-targeting, custom URLs, and much more.

Other plans include the Team plan for $99 with up to 3 users and 20 social accounts. Plus the Business plan with 5+ users and up to 35 social accounts. There is also an Enterprise plan for larger organizations.

Hootsuite is trusted by over 18 million users worldwide and this includes many large brands. So, there is no doubt about its effectiveness. The package is available on the Web, and as iOS and Android apps.

Pros: Complete social media solution, up to 10 social accounts, unlimited scheduling

Cons: There are cheaper offers

2. MeetEdgar

MeetEdgar

If you don’t feel like spending much time monitoring your social media accounts, then you may want to check out MeetEdgar.

This social media manager lets you streamline and automate your operations, so you have more time for your core business.

You can choose between Edgar Lite, which costs $19 per month for up to 3 social accounts, and Edgar for $49 per month with up to 25 social accounts access.

In addition to scheduled posts, Edgar also helps you with content creation by suggesting variations, automatically importing content, and creating variations of past posts that performed well.

Edgar works on Facebook, Twitter, Instagram, LinkedIn, and Pinterest.

Pros: Full automation, automatic content creation, unlimited scheduling

Cons: The free trial is only for 7 days

3. Buffer Publish

Buffer Publish

Buffer keeps things simple and easy to understand. So, it’s great for everyone. It also offers a free plan, which makes it even more interesting.

The free plan includes only 3 social channels and is for one user. But you can schedule up to 10 posts per social channel and it comes with a posts report, although limited. It is also available on iOS and Android, plus integration with lots of 3rd party apps.

For $15 per month, however, you can get more done with the Pro plan. It offers up to 8 channels, 100 scheduled posts per channel, and full reports.

There are also two larger plans for bigger businesses, and these even come with more Instagram features, such as Stories, Shop Grid, First Comment, and Hashtag Manager.

Pros: Offers a free plan, custom reports, scheduler

Cons: Scheduling is limited

4. Loomly

Loomly

Loomly makes it easy for teams to collaborate on their social media marketing strategies and plans. Their base plan costs $25 per month and is for 2 users, with up to 10 social media accounts.

You also get the Standard, Advanced, and Premium plans. As well as the Enterprise plan with 27+ users and 51+ social accounts.

Then, there is Loomly’s post ideas feature. This feature suggests trending hashtags, upcoming events, holidays, and other newsworthy ideas to help you create your posts. This works well for current events, as well as for future events using Loomly’s Calendar.

There is also advanced analytics, mockup previews, audience interactions, an ad manager, and an approval workflow system for efficient teamwork.

Pros: Great plans for teams, suggests ideas, automated, analytics

Cons: Cheaper offers elsewhere

5. Later

Later

Most social media management tools provide general functions that you can spread out across different networks. But Later focuses solely on Instagram, and it does it very well.

So, it just might be what you need to get everything you can from Instagram.

It even offers a free plan with one user and 30 posts per profile. Other plans are available of course, and they include the Starter plan for $8 per month up to the Advanced plan with 6 users.

Later lets you work Instagram like a pro. It includes a scheduler for posts, stories, and videos, with a visual planner, drag-and-drop features, hashtag suggestions, and first comments, as well as helping you find the right content and so much more.

Pros: Free & flexible plans, analytics, suggestions, targeting, conversations

Cons: Only for Instagram

6. Agorapulse

Agorapulse

Serious social media agencies or intending teams will need to consider Agorapulse because of its many impressive team features.

You can monitor your campaigns and that of your competitors easily. You can also monitor your ads, including on Facebook, and use real-time insights to improve your ad delivery.

It lets you offer photo contests, sweepstakes, and quizzes to engage your customers. Plus, the easy access to your post comments deepens customer interactions and increases ROI.

Agorapulse is available in Pro plan with 2 users for $79, Premium with 4 users at $159, and Enterprise, with 8+ users. Of course, you can always add extra users and social profiles at a cost.

Pros: Agency solution, in-depth reports, flexible plans

Cons: Relatively costly

7. Zoho

Zoho Social

Zoho Social offers you a complete social media management platform that is great for small to large teams and comes with flexible plans.

The standard plan costs $10 per month and offers access for 2 team members, one brand, and up to 7 channels, including Facebook, Twitter, LinkedIn, Instagram, and so on to manage the brand.

You get scheduled publishing, repeat posts, URL shortener, statistics, and live monitoring of your social media channels. It also integrates well with other Zoho packages, such as the Zoho CRM and Zoho Desk.

For bigger operations, there is an additional Agency plan that lets you manage up to 70 channels for 10 brands and it starts from $200 per month, with access for 5 team members, white-labeling with a custom domain, client logins, and so on.

Pros: Teamwork, available on Web, iOS, & Android, flexible plans, 7 channels

Cons: There is no free plan

8. SEMrush

SEMrush

If your business demands more than social media engagement, then perhaps you should check out SEMrush.

Its social media management tools are part of the larger search engine marketing package and available in three plans starting from $99 per month for a single user.

You can post to social media networks like Facebook, LinkedIn, Twitter, and Google My Business using the scheduler. You can also monitor and analyze your results, as well as create and launch ad campaigns.

In addition to all that, you get powerful search engine marketing tools and they range from keyword research to rank tracking, competitor analysis, links, monetization, and so much more.

Pros: Full marketing package, extensive features

Cons: Complex system

9. Sendible

Sendible

Sendible is another powerful social media tool for teams and agencies. It works on the web, Android, and iOS devices, plus it integrates with a vast number of services.

The Sendible platform offers content planning and scheduling, collaboration with your team and customers, as well as analytics to provide valuable insights.

It also includes a calendar with creative content ideas, guides and templates for best practices, plus one-click reports to help you build a memorable brand.

You can choose from any of its 4 plans. This includes the Starter for $29 per month with 1 user. The Traction for $99 per month with 3 users and 48 profiles. The Growth for $199, 7 users and 105 profiles, and the Large for large teams and agencies.

Pros: Vast integration, team collaboration

Cons: Limited automation options

10. Sprout Social

Sprout Social

The Sprout Social management platform helps you to master your social media presence by using the right tools to get the best value.

It contains content publishing tools plus conversation management, data for evaluations and insight, social content calendar, and keyword and profiles monitoring.

Sprout comes in three plans. There is the standard plan for $99 per user per month with 5 social profiles, the Professional plan for $149 with 10 social profiles, and the Advanced plan for $249 per month with lots of automation tools like chat-bots and link tracking.

The platform is scalable for organizations of all sizes and Sprout has many impressive top brands as customers, proof of the system’s value delivery.

Pros: Total package, professional tools & reporting

Cons: High per user prices

Conclusion

We have reached the end of this top 10 social media management tools list and you have seen the range of offers out there.

There are packages for everyone, starting from the solo entrepreneur to large teams and agencies, as well as different focus points for the management workflow.

Nnamdi Okeke

Nnamdi Okeke is a computer enthusiast who loves to read a wide range of books. He has a preference for Linux over Windows/Mac and has been using Ubuntu since its early days. You can catch him on twitter via @bongotrax

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